Women In Technology Campus Closing Event: A Student’s View

First thing first, do not text and drive! Women In Technology wants you to arrive at your destination safely. Texting and driving decrease the possibility of this happening for you.   Last Saturday, WIT Campus hosted their closing event at the AT&T building in...

Opinion: Black Business Expo (2020 Shift HBCU Tour)

This past weekend, 2020Shift kicked off their Black Business Expo HBCU Tour in Atlanta, Georgia. Students from the Atlanta University Center (AUC), such as Clark Atlanta, Spelman, and Morehouse, were able to attend the event for free.   2020Shift is a social...
Being Pro-Black in a Startup Ecosystem

Being Pro-Black in a Startup Ecosystem

Being pro-Black in a startup ecosystem has its challenges. The startup ecosystem is a vast area where entrepreneurs run wild but it is still very much controlled by the White male. Diversity and inclusion initiatives exist but conformity is expected. Conformity can...
4 Mistakes and Successes in Super Bowl LI for Startup Success

4 Mistakes and Successes in Super Bowl LI for Startup Success

Super Bowl LI was devastating for me, the Falcons fan. I was extremely saddened that the win went through our hands. It would be nice to call foul or #deflategate or whatever on the Patriots but, they were the clear winner. I ended up watching the game again and I...
Growth Hacking 101 Part 2 – Customer Retention

Growth Hacking 101 Part 2 – Customer Retention

Retention of customers was important in 2016 but 2017 has arrived and a new year equals new methods. Traditional skills need to be modified to adjust to an ever-changing market and a strong market must understand that their current customers are just as important as...
Converting Trial Users to Paid Customers

Converting Trial Users to Paid Customers

Congratulations on your new product launch. You have taken the time to create a website and a social media platform to promote your product. Even better, you’ve created a free trial period for converting your customers to give your winning product a go....