Growth Hacking 101 Part 2 – Customer Retention

Growth Hacking 101 Part 2 – Customer Retention

Retention of customers was important in 2016 but 2017 has arrived and a new year equals new methods. Traditional skills need to be modified to adjust to an ever-changing market and a strong market must understand that their current customers are just as important as...
Converting Trial Users to Paid Customers

Converting Trial Users to Paid Customers

Congratulations on your new product launch. You have taken the time to create a website and a social media platform to promote your product. Even better, you’ve created a free trial period for converting your customers to give your winning product a go....
Growth Hacking 101 Part 1 – Customer Acquisition Plan

Growth Hacking 101 Part 1 – Customer Acquisition Plan

  Every business has that breaking point where all channels of customer acquisition just aren’t working. Sure, you may have the income coming in to support what you have but can you risk losing a customer? or two? or ten? You must work early on with growth hacking...
Getting Funding While Black

Getting Funding While Black

Getting funding is not the easiest thing to do for a startup. Diversity challenges in the startup ecosystem notates that it’s even harder to get funded as a minority, much less being Black. Black entrepreneurship is one of the hardest occupations due to these...